nicobar Ashlay
Top nicobar Ashlay for February 28, 2026
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It was not an easy decision to create yet another lifestyle brand. We asked ourselves Do we r...
ABOUT THIS STORE:
It was not an easy decision to create yet another lifestyle brand. We asked ourselves Do we really need more products but ultimately Nicobar is a vehicle to communicate a philosophy of living. We felt the fast fashion pendulum was swinging too far and yearned for products that are designed to last, not trend-driven, and inspired by natural design and materials. We wanted to design the products we d use ourselves but just could not find here in India, ones that reflected our history and yet were global in their appeal.
nicobar Ashlay
It was not an easy decision to create yet another lifestyle brand. We asked ourselves Do we really need more products but ultimately Nicobar is a vehicle to communicate a philosophy of living. We felt the fast fashion pendulum was swinging too far and yearned for products that are designed to last, not trend-driven, and inspired by natural design and materials. We wanted to design the products we d use ourselves but just could not find here in India, ones that reflected our history and yet were global in their appeal.
It was not an easy decision to create yet another lifestyle brand. We asked ourselves Do we r...